Webflow buys Vidoso’s AI content creation platform to power its marketing efforts

Webflowwhich provides a software platform for building and hosting websites, is acquiring an AI-based platform Videos to increase its share of advertising offerings.

Founded in 2024, Vidoso uses major languages ​​to help organizations manage advertising such as images, visuals, videos, blog posts, and social media content. For example, the platform can turn a large article or discussion into a short video or blog post.

Vidoso’s team of four is joining Webflow regularly. Webflow did not disclose financial details of the deal. Vidoso has raised $3.7 million in funding from Aspenwood Ventures, Emergent Ventures, and Tau Ventures, according to PitchBook data.

“Finding is a small team; it’s four people. But the technology and what makes Webflow create a very different approach (…) people have been seeing that we are a website builder or CMS. We are an advertising platform, and this is a big step in that direction,” WebFlow CEO, Linda Tong, told TechCrunch.

Tong believes that AI tools are helping companies create products and marketing faster, but different departments work in silos, which harms the bottom line. He thinks that Webflow, and the new acquisition, can help companies tie together functions such as brand, demand generation, product marketing, and content.

“Future models are trained online, not on your own.” The first AI gave sales teams a powerful but unregulated AI that was able to create sophisticated products, but without seeing the brand practices, rules, templates, and workflows that kept the sales process going. advertising teams are already using it,” Vidoso CEO Sharad Verma said in a statement.

Webflow, which has raised more than $330 million to date, has been focusing on building its business for several years. The company acquired website customizations launch Intellimize in 2024and earlier this year, it was launched Google Ads integration for better performance tracking.

However, the company will win big increase about basics trying to create marketing services using AI, as well as many marketing tools that Big Tech companies have baked into their products.

Tong thinks that despite all this competition, Webflow’s offerings in content creation, campaign management, and performance tracking will attract more customers to its platform.

“If you’re just creating a lot of content and sending it, now you have to capture the information, analyze it yourself and put it back in the learning process. So you’re not just learning yourself. So you’re breaking a big part of the successful life of the content. Whereas inside Webflow, you get the full circle,” he said.