Ford’s new AI assistant will help fleet owners know if seat belts are being used

Ford released an AI assistant this week that can monitor and analyze millions of data points to help their Ford Pro customers expand their lineup.

The bet, and one that many other developers make, is that there is money to be made in software.

Ford Pro AI debuted at Work Truck Week in Indianapolis and is now available to all US telematics subscribers. An AI assistant is included in the subscription. Ford does not disclose how many US subscribers it has; has over 840,000 subscribers worldwide.

The Ford Pro, which is expected to generate $66.3 billion in revenue by 2025, is a strategic target for the company as it looks for ways to reach its higher-paying customers. But it is not the only one. Ford announced earlier this year at CES 2026 that it is developing an AI assistant for car and truck owners that will launch in the company’s smartphone app, before expanding to its cars in 2027.

Ford emphasized to TechCrunch that this is no ordinary chatbot. Instead, the company said its operating system provides subscribers with information on fuel consumption, belt usage, and vehicle health, not the number of fault codes. It can also provide managers with information on idle times, speeds, and acceleration events across the organization.

As a consumer AI assistant, Ford Pro AI is built from Google Cloud and uses multiple AI assistants. The secret sauce, at Ford, is to use internal data from each customer’s fleet to reduce the potential for bias and AI errors.

Ford Pro, the business unit that includes the large Super Duty trucks and sales to commercial, government, and rental customers, has been a moneymaker for the automaker. Ford Pro’s business segment is expected to reach $6.8 billion in 2025, according to its earnings report. The company said that Ford Pro paid subscriptions will grow by 30% in 2025.

While Ford is rolling out AI tools to its customers, top management has warned of job cuts due to the technology. Last year, CEO Jim Farley predicted AI would cut in half the number of white jobs in the United States. In January, Farley he said that the US needed the necessary personnel to build and support the infrastructure necessary to achieve its AI moon goals.