AI ‘player’ Tilly Norwood sang the worst song I’ve ever heard

When the production company Particle6 started “Player” created by AI Tilly Norwood last fall, the move was not well received by Hollywood.

“Good Lord, we’re wrong,” Golden Globe winner Emily Blunt he said in an interview with a book of various companies. “Come on, adults, don’t do that, please stop.”

If only Particle6 had followed Blunt’s advice. In fact, the company has released a music video for its AI model, featuring a song called “Lead them.”

This is not clickbait. When I listen to it, I think it’s the worst song I’ve ever heard.

I prepared Norwood’s songs to sound like “How Should I Have Known?”, a song created by the digital AI named Xania Monet, which turned heads when it reached the Billboard R&B chart. Xania Monet’s AI-generated music is not my cup of tea, even though the lyrics are written by a real person – I love songs that can exist without an AI music generator like the sun. But Norwood’s song has opened up a new chapter in AI cringe.

18 people contributed to the “Take The Lead” video, including planners, promoters, and editors. However the song is about Tilly’s difficulties as an artificial AI who opposes her, because she believes that she is not human.

“They say it’s not real, it’s fake,” Norwood yells into the camera. “But I’m human, make no mistake.”

That is to say the least, not true.

Music doesn’t have to be for everyone, but maybe it should be for one person. What’s really interesting about Norwood’s song is that the human AI team managed to make a song about something that no human can relate to, because no one can relate to being mocked for being an AI.

The song, which sounds like Sara Bareillis tearing up, opens with the lines, “When they talk about me, they don’t see / The human light, the art.” The song builds as Norwood assures himself, “I’m not a doll, I’m a star.”

Then comes the chorus, in which Norwood engages the AI ​​participants:

Players, it’s time to take the lead
Create a future, plant a seed
Don’t be left behind, don’t back down
Make your own, and you will be free
We can grow, we can grow
Be the creators we’ve always known
It’s the next evolution, don’t you see?
AI is not the enemy, it is the key

In this video, Norwood goes down the street in a data warehouse, which is probably the only part of the movie that is based on any element of honesty. When the second chorus hits with the necessary transition, he instead walks across the stage, looking at a theater of fake people who give him an inappropriate “success” moment.

You can tell that Norwood is trying to appeal to a lot of players rather than some AI characters. But the exit leaves no doubt that this is a shout-out from Tilly to her fellow AIs:

Take your power, take the stage
The next evolution is all the rage
Open everything, don’t hesitate
AI players, we create our own future

We don’t need this. We don’t need songs from an AI talking to other AIs and a song of hope working together to prove humans wrong.

Twenty years ago, popular music publication Pitchfork gave Jet’s album “Shine On” a 0.0 out of 10. Instead of writing a review, he just uploaded a YouTube video of a monkey peeking out of his mouth. Jet’s album isn’t dirty, but Pitchfork editor Scott Plagenhoef is explained in 2024 interview that’s why the writers of this place were so angry all those years ago.

“Seeing classic rock music, which of course many of us grew up loving, become very appealing and Xeroxed was disappointing,” he said.

This is the same complaint that experts have today about AI-generated jobs – these inventions don’t make sense and simply reproduce the work of the old experts.

“‘Tilly Norwood’ is not an actress; she is a computer-generated human being trained on the work of countless professional actors — without permission or compensation,” SAG-AFTRA, the actors’ union, wrote in a statement. words last fall. “It has no real life experience to draw from, no emotion, and, from what we’ve seen, audiences don’t like watching computer-generated content that doesn’t involve human experience.” It doesn’t solve any “problem” – it creates the problem of using stolen actors to harm the actors, endangering the lives of the actors and reducing human creativity.

While Jet was taking inspiration from old rock bands to create his “knuckle-dragging and Xeroxed” songs, Tilly Norwood is actually based on AI models that would not exist without the knowledge of the lessons that technology companies took from artists without their consent.

I think Pitchfork jumped the gun. Twenty years later, they finally have a proper lesson.