X is testing a new ad model that connects text and content

X is experimenting with a new type of advertising that puts his ideas under a post that talks about the company or its products. The first test, of spots and user X in Europe, showed the suggestion “Get Starlink” under a post from a user who said that the Starlink satellite service works well in Portugal. The link, when clicked, directs users to the Starlink website.

X head of sales Nikita Bier confirmed the test, answer“Trying to create an ad that isn’t an ad.”

Starlink ads are not visible to all users at this time, but a saver where the ad is.

If you visit X user @levelsio’s post as of March 6th (after the image below has been removed), you will see a box below the text of his post. This box currently shows the X post by default, unless you are in the market where the test is being performed.

In places where advertising is visible, A few reviews have seen a new additionand one to ask“lmao, did you add this Starlink button?”

In the thread, Bier also responded to the idea that X should allow affiliate links in these ads by saying, “No, that’s just people lying. I want to trust opinion here.”

X could not immediately be reached for comment. TechCrunch will update this story if the company responds.

The test follows news earlier this week that the company is issuing “Paid Partnership” labels. to the creators. The text can be used in content to comply with rules regarding social media advertising, instead of requiring creators to use hashtags such as “ad” or “paid contract.”

If developer-sponsored articles can be combined with a link to an advertiser like the one being tested, X could attract more advertisers to the platform. This can increase the app’s use for developers, allowing it to compete better with the big social networks that are loved by creators, such as Instagram, YouTube, and TikTok.

X has been chasing his creations for a long time – even before it was called “X” and before it belonged to Elon Musk. However, the program never found its way into space. Currently, the company has released several products, including payment for viruses, share advertising revenue, subscriptions to manufacturersetc.

The company also this week renewed his Production Registration provide with a number of new features, including the ability to make money on individual threads.

In addition, X announced on Friday that the integrated chatbot Grok can now read X long texts, known as Texts. This, too, is not used enough, because producers who publish long articles tend to do so through their websites or their newsletters.