Mistral AI is partnering with global giant Accenture

Companies are he struggled to get value for money using AI tools. Now AI companies are trying a new way to make their technology stronger by connecting with advisors.

On Thursday, French AI research lab Mistral AI and global giant Accenture announced a multi-year partnership. The partnership involves the two companies working together to develop business technology powered by Mistral’s AI models for customers.

The financial terms and duration of the agreement were not disclosed. TechCrunch reached out for more information.

The deal also includes Accenture as a customer of Mistral and rolling out its technology to its partners.

Although Mistral is often seen as a lesser European partner for US AI “innovators”, this partnership confirms that Mistral can win back the same customers, as OpenAI and Anthropic announced recently. is affiliated with Accenture also.

The deal comes as AI companies are increasingly partnering with advisors. For example, OpenAI just announced “Frontier Alliance” and four major consulting firms, including Accenture, on Monday to help push the innovation OpenAI Frontier AI agent management platform for enterprise customers. Anthropic is also associated with IBM and Deloitte.

Could partnering with consulting firms be the way to get more businesses to adopt AI? It’s not clear, but what’s clear is that AI companies are trying to find out.