OpenAI invites consultants to carry out its work

OpenAI is partnering with four major analytics giants as the AI ​​company aims to grow its business in 2026.

OpenAI made the announcement on Monday “Frontier Alliances” a sign that the AI ​​lab is ready to test different ways to get businesses to adopt its technology. The deal includes a multi-year partnership between OpenAI and four major consulting firms, Boston Consulting Group (BCG), McKinsey, Accenture, and Capgemini, to market its products.

OpenAI’s Forward Deployed Engineering team will work closely with senior consultants to help them implement sustainable OpenAI technologies such as OpenAI Frontier into customer technologies.

The company launched the OpenAI Frontier in early February. The open-source, no-code software allows users to create, deploy, and control AI agents all built on OpenAI’s AI models and beyond.

OpenAI argues in its latest announcement that consultants are the right way to find businesses.

“AI alone does not create change. It needs to be connected to processes, implemented in restructured ways, and followed at the level of motivation and culture to produce sustainable results,” BCG CEO Christoph Schweizer said in an OpenAI blog post. “Our extensive partnership combines OpenAI’s Frontier platform with BCG’s deep, operational, and innovative technology and capabilities for BCG X to enable measurement and security from day one.”

Until now, Business adoption of AI has been slow as these companies struggle to achieve profitable economic returns from their AI products.

OpenAI’s communication strategy is clear and goes beyond simply positioning businesses by connecting AI to their existing processes. Instead, this effort focuses on consultants who force companies to change their processes and workflows to embrace OpenAI tools where it makes sense.

It is worth noting that the OpenAI Anthropic competition has involved the giants of advice, including Deloitte and Accenture in recent months.

Company CFO Sarah Friar wrote in a blog post in January that the business is a major part of OpenAI in 2026. OpenAI has also written the ink of the big business AI deals with Snowflake and ServiceNow until this year, in addition to naming Barrett Zoph to lead the company’s sales in January.