YouTube’s latest experiment is bringing its own AI tool to social media

The race to advance AI conversations in the chat room is heating up, with YouTube being the latest to expand its toolkit to smart TVs, gaming devices, and streaming devices.

These experiments, which were previously limited to mobile devices and the Internet, now bring AI conversations directly to the largest home screen, allowing users to ask questions about the content without leaving the video they are watching.

According to YouTube support pagequalified users can click the “Ask” button on their TV to summon an AI assistant. This section offers questions based on the video, or users can use the remote microphone button to ask anything related to the video. For example, they can ask about recipe ingredients or song lyrics, and receive instant answers without pausing or leaving the app.

Currently, the app is available to a select group of users over the age of 18 and supports English, Hindi, Spanish, Portuguese, and Korean.

YouTube introduced this first a conversational AI tool in 2024 to help viewers explore more deeply. The growth of TV comes as more Americans are now accessing YouTube through television than ever before. A The Nielsen Report as of April 2025 they found that YouTube accounted for 12.4% of total TV audience time, surpassing major platforms such as Disney and Netflix.

Other companies are also making great strides with their AI technology. Amazon came out Alexa + on Fire TV devicesenabling users to have natural conversations and ask Alexa + to recommend content-related content, search for specific images in movies, or ask questions about actors and filming locations.

Meanwhile, A year has enabled an AI voice assistant to answer unanswered questions about videos and movies, such as “What is this video about?” or “How dangerous is it?” Netflix is also testing its AI search engine.

Another way YouTube has tried to fix it Experience in TV and AI is the latest implementation of a feature that only adds full HD videos that are uploaded at very low resolution.

In addition, the company continues to implement other AI features, such as comment summaries that help viewers to focus on video conversations and Results driven by AI carousel. In January, the company he announced so that developers can soon create Shorts using AI-generated models similar to their own.

Last week, YouTube he started the dedicated Apple Vision Pro software, in turn, allows users to view their favorite content on large sports screens in immersive environments.