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Snap’s direct business has reached $1 billion a year, the company announced Wednesday. Annual revenue refers to the amount of revenue a business earns over a full year. The social media giant says the trend is driven by its Snapchat+ offering, which now has more than 25 million subscribers.
Launched in 2022, Snapchat+ offers subscribers access to exclusive and previously released content for $3.99 per month. Following the successful launch, Snap also launched additional paid sessions beyond Snapchat+ subscriptions last year to improve its revenue streams.
“Snapchat+ has become one of the fastest growing apps in the world, with subscribers increasing every quarter,” the company wrote. blog post. “What started as a program to reach our most engaged Snapchatters has turned into a profitable business — one that now represents significant revenue and is growing alongside our advertising business.”
Last June, Snapchat was launched Lens +which gives users access to unique Lenses and AR experiences, as well as the benefits of the standard Snapchat+ feature, for $8.99 per month.
In early 2025, the company launched an ad-free Snapchat+ subscription called Platinum for $15.99 per month. And, controversially in September, Snapchat announced the plan a free storage cap for its Memories feature and introduced a savings plan that costs $1.99 per month. Snapchat+ subscribers will get up to 250GB of storage as part of their monthly subscription, while Snapchat Platinum users will get 5TB.
Beyond Snapchat +, the company announced yesterday that it is start subscriptions for creators in alpha with select people in the US Users will be able to purchase subscriptions from creators, including Jeremiah Brown, Harry Jowsey, and Skai Jackson. Creators can set their own pricing per month for a subscription, which unlocks subscribers’ auto-subscriber content, critical responses to a creator’s public Stories, and ad-free content for that creator’s Stories.
In terms of the future, Snap says it will continue to grow Snapchat+ and focus on personalization and community-driven content.
Snap has proven that there is a subscription market for social media, and his friend Meta followsas the company told TechCrunch last month that it will test new subscriptions that give people access to exclusive content on Instagram, Facebook, and WhatsApp.
