X continues to bet on vertical video with its latest update

X soon be explained A new immersive video game, which marks yet another major step in its ongoing push into the video industry.

Nikita Bier, X’s head of marketing, announced the update earlier this week, admitting that the previous player “needs a refresh.” The redesign aims to make video consumption more enjoyable and user-friendly, especially on mobile devices.

The update, which is rolling out to iOS, allows users to expand videos on all screens with a single click. Once in full screen, viewers can swipe to move to the next video, reminiscent of the popular TikTok feature.

Although the new player aims to improve the viewing of mobile videos, some users argue that this change forces all videos to look better, taking away the opportunity to watch the content in its original form.

“This UI is awesome. Let me just watch all the videos,” one user said.

When another user he asked where he likes, Bier confirmed that the picture is good. This trend reflects the trends in many industries, with vertical videos dominating platforms such as TikTok and Instagram Reels. Although advertising services have taken form, and Disney + being the latest in stand-up video.

“I’m sorry, but the video throttling has encouraged people to send double videos. We’re a mobile company,” he said, noting that X will stop downloading verticals going forward.

Bier also said that more video-focused updates are on the way as the X ramps up its video capabilities.

The time of X’s change is known, because it is the last month TikTok services in the US sold to the American financial community. X is positioning itself as a competitor, increasing its videos to attract viewers and producers.

The latest launch of the movie series follows X’s launch of a Dedicated vertical video feed which was found worldwide last year. The company is also integrating AI-powered tools, such as Grok’s text-to-video generation.

In particular, the ability to create Grok images soon it caused conflictswhich makes them stop paying subscribers on X, for a tool that allows users to create sexual and nude images of women and children.