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There is nonethe hardware company backed by Tiger Global, is opening its first retail store in India, its biggest market. The store is located in Bengaluru, the home of Nothing’s largest customer base in India, the company said.
The new, two-story space will showcase Nothing’s products and other works. Customers will also be able to purchase hardware and other products from the store and select customized products.
“We wanted to create an interesting place. It’s a color inspired by all the parts that are related to the brand. For example, a factory: if you buy a product, there is like a production line where the product comes out. We also show the machines where the phones go for testing, like testing the USB port or testing the water resistance. So we just want to bring that world together,” said the company’s co-founder and CEO Carl Pei.
The store will feature products from Nothing and CMF, its budget brand, which started last year. In particular, CMF is based in India and collaborates with Indian ODM (original design manufacturer), Optiemus.
Pei said that both brands are differentiated by the products they offer, which fall into different price ranges, and the target audience.
“Nothing has a high price. CMF is more (direct) mass. You know it’s mass, but it’s not like things that just come in that happen at this price. It’s something that we invest very carefully,” he said.
India has become the world’s strongest market, accounting for more than 2% of the smartphone market, research firm IDC told TechCrunch last year. It also noted that Nothing is the fastest growing in the country in Q2 2025, with 85% growth in shipments year-on-year.
Other hardware manufacturers are also setting up shop in India. Apple is established will open its sixth store in the country this monthfor example, in Borivali, Mumbai.
This is Nothing’s first store outside of London, where the company manages. The founders said they plan to open two more locations in Tokyo and New York, but did not give an opening date.
The company raised $200 million in Series C funding at a cost of $1.3 billion last year, led by Tiger Global, along with investors such as GV, Highland Europe, EQT, Latitude, I2BF, and Tapestry. Nothing has raised $450 million so far.
