Sam Altman was heavily tested on Claude’s Super Bowl commercials

Anthropic’s Super Bowl ad, one of four ads the AI ​​lab dropped on the thirdit begins with the word “BETRAYAL” emblazoned boldly across the screen. The camera pans to a man who is earnestly asking the chatbot (apparently the purpose of the ChatGPT recording) to know how to talk to his mother.

The bot, shown by a blonde woman, gives great advice. Start by listening. Try a natural walk! Then we’re switching to a fake (we hope!) cougar dating site called Golden Encounters. Anthropic concludes the site by saying that while ads are coming to AI, they are not coming to its chatbot, Claude.

Another one he has a young man who is looking for advice on how to build a six pack. After providing his height, age, and weight, the bot offers him an offer for height-enhancing insoles.

Anthropic ads are intelligently designed for OpenAI users, according to the company recent announcement for ads to come to the free ChatGPT session. And they caused an immediate stir, making Anthropic headlines “stupid,” “skewers” and “dunks” on OpenAI.

It’s funny enough even for Sam Altman was approved on X that he laughed at them. But apparently he didn’t really find them funny. They prompted him to write a scathing speech in which he began calling his opponent “dishonest” and “authoritarian”.

First, the good part of Anthropic’s ad: it’s funny, and I laughed.

But I’m wondering why Anthropic would go to such dishonesty. Our most important marketing policy is that we don’t do this; Of course we can’t run an anthropic ad…

— Sam Altman (@sama) February 4, 2026

In this post, Altman explains that the ad-supported feature aims to solve the problem of providing free ChatGPT to millions of users. ChatGPT It is still the most popular chatbot by a wide margin.

But the CEO of OpenAI insisted that they were “dishonest” in the sense that ChatGPT distorts the conversation in order to place an ad (and possibly a brand object, to begin with).

Indeed, OpenAI has promised that ads will be separate, scripted, and not affect chat. But the company has also said it plans to make them more specific — a challenge for Anthropic ads. As OpenAI explained in his blog. “We plan to test the ads below the answers in ChatGPT when there is a useful product or service that matches the current discussion.”

Altman then went on to raise doubts that contradicted him. “Anthropic provides expensive drugs to rich people,” he wrote. “We also feel strongly that we need to bring AI to the billions of people who cannot afford to pay for subscriptions.”

But Claude has a free chat section, too, which registers $0, $17, $100, $200. ChatGPT shares are $0, $8, $20, $200. One could argue that the registration parameters are the same.

Altman also said in his statement: “Anthropic wants to control what people do with AI” He also said that it prohibits the use of Claude Code from “companies that do not like it” such as OpenAI, and said that Anthropic tells people what they can and cannot use AI.

In fact, all of Anthropic’s sales from day one have been “Trustworthy AI.” The company was founded by two former OpenAI alums, after allwho said they were scared of AI security when they worked there.

However, all chatbot companies have them operating proceduresAI guardrails, and talk about AI security. And, where OpenAI allows ChatGPT to the use of erotica while Anthropic they don’tit is also determined some must be closedespecially when it comes to mental health.

Yet Altman took this Anthropic-tells-you-to-do argument to an extreme when he accused Anthropic of being “authoritative.”

He wrote: “One corporate power will not get us there on our own, to say nothing of other obvious dangers.”

Using the word “authoritarian” to criticize the Super Bowl commercial is not wrong. It is absurd especially considering the current state of the world critics around the world they have been killed by the representatives of their government. While business partners have been releasing ads for a long time, Anthropic clearly struck a chord.