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Guy Fieri is opening up about his “JustaGuy” transformation.
“If you want to do big things, do big things,” Fieri, 58, said. people In an interview published on Monday, January 26.
On January 22, Fieri shocked fans when he Show a new look Celebrating his 58th birthday via Instagram. His transformation included shaving off his goatee and ditching his famous spiky blond hair for a sleek brunette look. He completed the look by swapping out his signature casual sartorial style for a blue plaid button-down top, brown belt and khaki pants.
“Hey there! I’ve been celebrating my birthday as Guy for years and I thought this year I’d celebrate as JustaGuy. Happy birthday to me!” he said in a video of himself blowing out birthday candles. Fieri added in the caption, “New year. New people. New look.”
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According to Fieri, the video is a teaser for an upcoming Super Bowl ad he’s producing for Bosch.
“They said, ‘Well, can you shave off the goatee?’ and I said, ‘I do. This is such an important ad. It’s a big deal,'” he explained people.
Fieri continued, “I sent the picture to my mom and she said, ‘Who is that?’ She said, ‘It does look like you, but I know it’s not you. “I said, ‘Mom, that’s me.'”
While many fans believed Fieri’s transformation was AI-generated, a spokesperson for the Diners, Drive-Ins and Dives host confirmed to the outlet that this was not the case.
“Guy’s birthday post was not artificial intelligence,” the spokesperson said. “The video was shot by Guy Fieri himself, and JustaGuy’s transformation was achieved using high-end post-production visual effects.”
Ferry said filming the ad was “the craziest 24 to 36 hours of his career.”
“We shot it like a movie. Nothing is immune,” he explains. “It took two hours to put the wig on. When you see the pictures, you’re either going to want to buy a life insurance policy from me or you’re going to go bingo.”
Fieri said that even his wife, Lori Fieriwas caught off guard by the new look.
“She’ll look at me and say, ‘Oh — it’s you. I didn’t even know it was you,'” he shared, adding that he hopes fans will be confused when the ad plays during the Super Bowl on February 8.
“If there wasn’t about 10 seconds where people were like, ‘Is that really him?’ then I’d be 100 percent wrong. But I wouldn’t be,” Fieri concluded. “Get ready for Super Bowl commercials. You’re not ready yet.”
Ferry’s transformation comes two months after he revealed He is hospitalized and uses a wheelchair Slip on the stairs while filming new drama Flavor Town Food Fight. The accident resulted in him being rushed to emergency surgery.
In November 2025, Ferry told Fox News Digital: “[I]slipped down a set of steps and took one foot forward and the other foot got caught on the threshold. So, you know, it stuck me out. It looked like I might be doing the splits, but when my right leg compressed into itself, the point of exposure… The doctor said he’d never seen – you know, in 20 years – he didn’t see the biggest, thickest part of your quadriceps being torn in half. “
iron later Shared his latest condition January 14, tell people He “does better.”
“It’s definitely a tough holiday, but you know, you feel really grateful for being able to get up and move around and do everything you did before,” he said. “I’m a CrossFit and hiking guy, and eight weeks without hiking has been driving me a little crazy. But I’m looking forward to it and trying to take it easy.”
