What are Bending Spoons? The unknown company behind Vimeo is sweeping

Vimeo was hit by a huge spike in activity last week, according to a Business Insider reports. Employees posted on various social media sites how the layoffs affected the company, including the entire video team. Vimeo is a video hosting platform, so that sounds bad.

The latest layoffs and changes are Curved spoonsthe Milan-based technology group that acquired Vimeo for $1.38 billion in all of the financing closed in the last half of 2025. Although Bending Spoons may not be known to many, it has quietly become one of the biggest buyers in the tech industry, which now includes Meetup, WeTransfer, Eventbrite, and many others.

So what exactly are Bending Spoons? Despite its impressive name, the 12-year-old company has remained under the radar, rarely making headlines unless it adds a brand name to its portfolio — or restructures the industry through major layoffs.

The company’s playbook has become clear: acquire a small but popular range of technology, then evolve it to better serve millions of users through product preferences and workforce reductions. It followed this example with Evernote and WeTransfer, and now it repeats with Vimeo.

Although it is not known to the public, the Bending Spoons series of products has helped more than one billion people, with more than 300 million monthly users and 10 million paying customers. Here’s what you need to know about the company that’s renovating some of the most popular internet brands.

What are Bending Spoons?

Although often described as a private equity firm, Bending Spoons describes itself as a company that acquires and transforms digital businesses. Having grown to the number of 400 to 500 employees (which the company calls “Spooners”), its main goal is to improve the products and services that others have created.

However, it didn’t start out that way – the founders of Bending Spoons were interested in developing their own software and products before changing their minds.

The famous background is that Bending Spoons was born out of Evertale, a Copenhagen based startup. participated in Disrupt SF 2011’s Startup Alley and resurrected seed money about his photo sharing appWinking.

Evertale failed soon after, and investors were able to pull out, but the founders and several employees continued to work together, initially on in-house software. Soon after, the group made its first acquisition, followed by many others, CEO and co-founder Luca Ferrari told podcast 20VC. in rare questions.

In 2020, Bending Spoons did something different when it created and delivered Immuni, the official COVID-19 program in Italy. But other than that, it has mostly respected the formula: Curved Cups identifies a popular product that it thinks can transform the interior and exterior, and buys it from owners who have reached the limit.

After the acquisition, Bending Spoons is nothing but a passive owner, he changes what he is using with his appearance, as well as the underlying technology; financing methods, including pricing; and a team of teams, including auditors.

Although the focus on financial success is closely related to the private sector, Bending Spoons makes a big difference: “It wants to be permanent, and it has never sold the business it has acquired.” It’s creating a living history, not collecting the remains of the Internet or tending to a technological graveyard.

To be clear, Bending Spoons’ most sought-after achievements so far haven’t been failing businesses – many still have huge users and revenue. But they just sit there, get neglected, or have owners who want to leave. Let’s review these important agreements, and what happened next.

What companies has Bending Spoons acquired?

While Bending Spoons acquired a number of companies between 2014 and 2021, including AI photo enhancement app Remini, the acquisitions were relatively recent.

In 2022, it acquired Filmic, which is known for its popular video and photo applications, and fired all the workers in December 2023.

In a deal that was also announced in 2022 and completed in early 2023, Bending Spoons also acquired Evernote, a note-taking software that is said to have reached a valuation of $ 1 billion before it went into trouble. Getting fired to follow the acquisitionand also they cut Evernote’s free offering.

The first half of the next year, 2024, was the fastest, and find Meetupsoftware developer The group of Mosesand Hopin’s StreamYard everything happens within six months.

In July 2024, it went on to acquire a publishing platform Story and file transfer service WeTransferwhere later cut workers and changed his free planbringing about strict limits. In December 2025, WeTransfer co-founder Nalden criticized Bending Spoons’ decisions and said they were. build another file transfer service.

In November 2024, Bending Spoons announced that it was going bankrupt $233 million at a premium event to get Brightcove video.

The purchase continued in 2025, and the purchase included Komoot channel manager and management of production programs Harvesting.

Bending Spoons also announced its intention get Vimeo in a total investment of $ 1.38 billion, and soon, until access to AOL from Yahoo at an undisclosed cost. (Disclosure: Both AOL and Yahoo are former owners of TechCrunch, in which Yahoo has a minority interest.)

At the time, Bending Spoons said that the purchase of AOL and Vimeo was supposed to close by the end of 2025, subject to formal closings and regulatory approvals; including, in the case of Vimeo, the approval of the shareholders, who will soon provide.

The acquisition of Vimeo was closed at the end of 2025, followed by a large layoff that affected the company this month, which affected many employees including the entire video group.

In December 2025, Bending Spoons announced that it will acquire another well-known brand: Eventbrite. Again, it could pay less than what Eventbrite was worth – only $500 million, a far cry from the company. $1.76 billion counting when it became public in 2018.

However, there can be many obstacles. Earlier this month, Eventbrite stockholders filed suit in Delaware to advance the secret agreement on voting rights, and Eventbrite is here struggle with work to run the problem.

How much are Bending Spoons?

Since October 2025, Bending Spoons has become one of the most rare technological developments in Europe (an industry worth more than $10 billion).

This comes on the heels of Bending Spoons’ most recent round of funding: $270 million from investors, including T. Rowe Price and previous backers Baillie Gifford, Cox Enterprises, Durable Capital Partners, and Fidelity, plus a $440 million secondary sale by existing shareholders.

The company last raised $2.8 billion in 2024, making its revised $11 billion funding more valuable — and for its four co-founders, who joined the multibillionaires.

Ferrari’s stake in Bending Spoons is now worth $1.4 billion, while co-founders Matteo Danieli, Luca Querella, and Francesco Patarnello are each worth $1.3 billion, according to Forbes estimates based on owner disclosures published by the Italian Business Register.

It is not known whether some of the founders sold assets in the second partnership. Bending Spoons has declined to comment on its co-founder.

Although it was a long time in the making, Bending Spoons had already raised a lot of money several timesincluding in September 2022 and early 2024. It also has VIPs at its coffee table, including tennis and entertainment stars Andre Agassi and Bradley Cooper; technology companies Eric Schmidt, Mike Krieger, and Xavier Niel; and the likes of The Weeknd, The Chainsmokers, and Maluma.

After announcing its new funding in October 2025, Bending Spoons said it will support future acquisitions and invest in its technology and AI capabilities. This comes in addition to the $2.8 billion in debt that the company announced when it announced its intention to buy AOL, a debt that will finance AOL’s future acquisitions.

What’s next?

Bending Spoons said it wants to continue to find new products that expand its consumer base and digital marketing, and it now has the money to invest in well-known targets going forward – as evidenced by its decision to acquire Eventbrite.

AOL and Vimeo already have better reputations than they ever wanted, although AOL’s voice was not mentioned. The property also has access. In announcing the AOL partnership, Bending Spoons said AOL remains one of the 10 most used email services in the world, with 8 million daily users and 30 million monthly users. (Not long after I found AOL, Bending Spoons was there too rumours to be awake software developer Elysium and Colora Barcelona-based SaaS company known for its visual design tools.)

They must help to continue their efforts to find companies, it also has the opportunity to do different jobs, with new employers who are working from their headquarters in Milan before they have the opportunity to work in London, Madrid, and Warsaw, or further afield.

In fact, despite those who want to warn that Bending Spoons is an “important place,” the company says it has already received more than 600,000 applications for jobs in 2025, a number that is expected to rise as its latest contracts increase interest.

Followers aside, Bending Spoons too communication with banks. According to reports, the company is in talks with several financial institutions to launch an IPO on the NYSE. In November, Ferrari was he told Reuters that if it decides to go public, Bending Spoons will probably register in the US, where tech companies tend to do best.

This article was first published in October 2025 and is regularly updated with new information.