Blake Lively slammed by Sony execs over timing of hair care product launch

New court documents reveal what some Sony executives allegedly thought about the ongoing events It all ends with us Legal drama.

According to unsealed court documents US Weekly On Wednesday, January 21, several Sony executives privately observed that the Blake Lively Probably the result of her own actions.

Court documents say Sony president Sanford Panich “Selling hair at the same time is extremely stupid,” wrote August 2024, referring to Lively’s Blake Brown collection.

“She didn’t listen. She knew better,” Panich allegedly continued. “She did it to herself. If she let (Justin Baldoni) came to the premiere and either didn’t have all the actors unfollow him or kicked him out of the movie and did what everyone in show business does for time and remembrance, which is protect ‘the show’, then all the investigations wouldn’t have happened. “

Sony CEO said in a separate report Tom Rothman It’s claimed that while Lively, 38, “doesn’t deserve” the backlash she’s received on social media, “she does blame it all on her refusal to listen to advice… and sell her product.”

Lively introduces Blake Brown Instagram Dangzai It all ends with us according to travel. entertainment weekly Earlier reports stated that this launch does not mean that it will be related to It all ends with us Premiere. However, the film was delayed by a few months, just days before Lively’s scheduled premiere of Hair Care.

In another note, Tara Grant Sony’s executive vice president and chief communications officer allegedly wrote in August 2024 that Lively “orchestrated all of this (and basically threatened…Sony) in a completely unsavvy and amateurish way, and now she’s angry that it’s counterproductive for her.”

However, others at Sony seem to have concerns about Lively and It all ends with us.

In testimony unsealed on Tuesday, January 20, the president of Sony Pictures Group Josh Greenstein Said he believed it It all ends with us The edits Lively made were “stronger cuts.”

“She just cared about greatness,” Greenstein allegedly said. “I was very impressed, especially seeing what she did in terms of editing the film and marketing the film, her creativity, she took a nice campaign and elevated it.”

Court documents also reveal alleged text messages between Lively and Sony executives Angel Giannetti August 11, 2024, a few days after the movie’s release.

“$50M BLAKE!! Your blood, sweat, and bright minds and hearts and souls flow through every frame,” Giannetti wrote in celebration of the box office numbers. “Oh my God. It’s incredible. Thank you 50 million times, and it’s only Saturday night.”

Lively stars alongside Baldoni, 41, in the 2024 film It all ends with usbased on the author Colleen Hooverbook of the same name.

A few months after the film’s release, Lively filed a complaint against Baldoni (who also directed the film) with the California Department of Civil Rights. this gossip Girl The alum later sued Baldoni over sexual harassment allegations, which Baldoni has always denied.

Baldoni countersued Lively at the end of 2024, but His lawsuit was dismissed June 2025. The civil trial is expected to begin in May this year.

Ahead of the trial, unsealed evidence continues to surface, offering a glimpse into what is alleged to be happening behind the scenes. It all ends with us.

according to separate court documents Obtained from us On Tuesday, Hoover, 46, sent Sony an email on July 14, 2024 expressing interest in participating. It all ends with us Premiere.

Hoover allegedly said that she was “accustomed to being neutral” and did not like “upsetting people or taking sides.”

However, in her email to Sony, Hoover couldn’t promise that she would be at the premiere if Baldoni’s team was in attendance.

“I continue to go back and forth between showing up for this movie and hiding every day because it all makes me anxious and draws attention that I’m not ready/accustomed to,” she allegedly wrote. “Of course, in a perfect world, we would put everything aside and everyone could smile for the camera, but feelings were hurt and boundaries were crossed. If Blake chose not to participate, I can understand how she felt because if I were in her shoes, I’m not sure I would be able to stand seeing someone else receiving praise and praise for her tremendous effort and having to share a moment that should be celebrated with someone you absolutely don’t get to celebrate with.”

On August 6, 2024, Lively, Hoover and Baldoni all attended the New York premiere of “New York”. It all ends with us.

In response to unsealed court documents, Sigrid Macaulay — a member of Lively’s legal team — told us In a statement, Evidence shows that “the Sony/Lively Cut was picked up for release and achieved unprecedented success, grossing over $80 million in its opening weekend and exceeding $351 million at the global box office.”

“The evidence shows that Ms. Lively worked closely with author Colleen Hoover on the edit. Sony supported the edit, Ms. Hoover expressed her preference for the edit, Wayfarer approved it, and the book’s most devoted fans expressed their enthusiasm for the Sony/Lively edit at Ms. Hoover’s charity event, Book Bonanza,” the statement continued. “Sony/Lively clips generate hundreds of millions of dollars in revenue for Sony and Wayfarer.”